Several design points of product packaging box

Release time：2020-07-31 14:42:03 Several design points of product packaging box
The function of the packaging box can play the role of protecting products, transporting products and promoting products, while the design of the packaging box is related to the dissemination of products, which needs more careful consideration. What are the design elements of the packaging box? The following is the analysis from design ideas, detailed design, competitor analysis, overall style, etc.
1、 Design idea of product packaging box

The design idea will generally be guided by the market development trend, and based on the psychological needs of consumers, design the product packaging that consumers are satisfied with, as well as the products with market competitiveness, quickly open the market and win the reputation of consumers. Then the design is constantly updated to strive for perfection.

2、 Detailed design of product packaging box
Details determine success or failure, and attention to detail design can achieve perfection. Whether the logo design of a product box can quickly attract consumers to buy, in addition to the beauty of shape, there are also factors such as color, pattern, meaning, size, art, etc. Each detail design can play a key role. How to gain the recognition and love of consumers requires not only the general design direction, but also the improvement of local details.
3、 Competitor analysis
Analyze the packaging of competitors and launch their own packaging features to make consumers more cohesive. For example, the potato chips in the market, "Le Shi" potato chips are packaged in paper barrels, which makes them different from other plastic bags, making it easier for consumers to identify and enjoy. In addition, the difference between bottled drinks and paper-packed drinks is mainly due to the portability of consumers.
4、 Color matching of product packaging box design
The grasp and application of packaging color can directly reflect some characteristics of the internal goods and enhance the customer’s love, so it can become the target of consumers. For example, cake Dim sum and other food packages are mostly yellow, while tea, whisky, beer, coffee and other drinks are mostly low-key brown, and lemon shampoo in cosmetics is mostly designed as lemon yellow. The ingenious use of color principles in some products can move the user’s psychology and often achieve wonders.
5、 Product packaging box design pays attention to the overall style
Because different products have different demands on consumers, the overall design style of the outer packaging will also have different requirements. For example, the style of high-end products is different from that of low-grade products, while the daily products are also different from the edible products, and the style of functional products is greatly different from that of ornamental products. Therefore, the overall style determines the demand customers of products, which is very important to grasp.
With the deepening of economic globalization, the blending of various trade products is becoming more and more frequent. The same is true for packaging boxes and products. Exquisite packaging can not only improve the commercial value of products, but also improve their use value. It plays an important role in product protection, transportation and publicity.